AI Glasses
Make Their Debut at a Global Top-Tier Sporting Event! This
World Cup has also become the first football extravaganza fully empowered by
AI. Rokid has become the exclusive AI glasses partner for China Media Group's
broadcast of the 2026 FIFA World Cup in Canada, Mexico, and the United States.
AWINIC Electronics is empowering Rokid's AI glasses, injecting new
technological vitality into the event and delivering a unique, interactive
match-viewing experience for football fans around the globe.
This marks
the first time AI glasses have appeared on the stage of a world-class sporting
event in World Cup history. It also represents the first time, in Chinese tech
history, that an AI terminal has achieved systematic exposure at the
largest-scale global event. This move breaks the commercial norm where top-tier
events only embrace established product categories, signifying a crucial
identity shift for China from a "follower" to a
"game-changer" in defining foundational technology.
Figure 1:
Rokid partners with CCTV to empower World Cup broadcast
(Image source: WeChat
Official Account @乐奇)
The World Cup Captures
Global Attention
The AI Era Injects New Vitality into the
Match-Viewing Experience
On June 12,
Beijing time, the long-awaited World Cup officially kicked off, ushering in a
quadrennial sports carnival for football fans worldwide. From black-and-white
TV broadcasts and high-definition live streaming to mobile terminals for
anytime, anywhere viewing, the evolution of broadcast technology has
continuously upgraded the mass viewing experience. Entering the AI era, smart
technology is once again revolutionizing the viewing scene. During this World
Cup, Rokid partnered with CCTV to launch a premium, private viewing screen.
Leveraging cutting-edge AI technology, it enables intelligent interactive
features such as score prediction, player information queries, and rapid match
result retrieval, breaking the single-mode tradition of watching matches and
unlocking an immersive, intelligent, and brand-new viewing experience for fans.
Figure 2:
Rokid partners with CCTV to empower World Cup live broadcast
(Image source: WeChat
Official Account @乐奇)
The Second Half of AI
Implementation
AWINIC and Rokid Join Forces
The AI
industry has now officially entered the second half of large-scale
implementation, with the development focus shifting from algorithmic models to
end-user scenario deployment. Lightweight, immersive wearable devices have
become the core breakthrough for AI technology to enter the mass consumer
market. Leveraging their unique advantages of portability, unobtrusiveness,
virtual-real integration, and intelligent interaction, AI glasses have become
one of the fastest-growing tracks in the industry. 2026 is defined by the
industry as the "first year of the AI ecosystem for smart glasses."
According to data from IDC and other research institutions, global shipments of
AI glasses in 2026 are expected to reach 22.671 million units, a year-on-year increase
of 56.3%. The Chinese market performance is even more impressive, with annual
shipments expected to exceed 4.508 million units, a staggering year-on-year
surge of 77.7%. The market size continues to climb, and the industry is
entering an explosive period of mass adoption.
The
continuous release of consumer demand is driving brands to comprehensively
upgrade product interaction experiences and battery life/power consumption.
AWINIC Electronics, deeply specialized in the field of mixed-signal chips, has
developed a comprehensive chip solution addressing the core requirements of AI
glasses: low power consumption and intelligent real-time interaction. Full-link
products such as LED drivers, Hall switches, and audio uplink+downlink provide
solid support for the ultimate viewing experience of Rokid's AI glasses.
Figure 3: AI
Glasses Application Block Diagram
At the same
time, AWINIC Electronics has made a strategic investment in Rokid, deeply
binding with this leading domestic AI wearable brand. This establishes a deeply
collaborative model of "core chip R&D + terminal product innovation +
scenario ecosystem implementation." Leveraging the technological and
resource advantages of both parties, and taking the World Cup AI viewing
scenario as a key entry point, they are accelerating the civilian and
scenario-based deployment of AI wearable technology, helping the public unlock
a new intelligent lifestyle.
AWINIC
Electronics strategic investment in Rokid, news link: https://mp.weixin.qq.com/s/AlbyCr7h68PP8BXBcof0Hw
About AWINIC
AWINIC
Technology Co., Ltd., a leading Chinese analog and mixed-signal company, was
founded in 2008. The company focuses on the design of high-performance analog
and mixed-signal ICs, power management ICs, and signal chain ICs. In August
2021, it was successfully listed on the SSE STAR Market (stock code: 688798).
AWINIC
offers over 40 product categories and nearly 2,000 product models, with
performance and quality at industry-leading levels. The company's products are
widely used in consumer electronics, industrial internet, and automotive
markets, including smartphones, tablets, laptops, smart wearables, smart
speakers, smart home appliances, mobile payments, IoT, AI education, smart
toys, servers, new energy, robotics, drones, security, automotive electronics,
and more.
AWINIC has
been recognized as a National Enterprise Technology Center, a National
Manufacturing Single Champion in Audio, a National Intellectual Property
Advantage Enterprise, one of the Top 100 Innovative Listed Companies in National
High-Tech Zones, a Shanghai Innovative Enterprise Headquarters, a recipient of
the Shanghai Quality Gold Award, a Shanghai Municipal Design Innovation Center,
the Shanghai Smart Audio Chip Technology Innovation Center, and a TOP100
Shanghai Hardcore Technology Enterprise, among other qualifications and honors.
About Rokid
Rokid (Lingban Technology) was founded in 2014 and is a product
platform company focused on human-computer interaction technology. It was
recognized as a National High-Tech Enterprise as early as 2018. As an explorer
and leader in the industry, the company focuses on the R&D of AI/AR glasses
and other hardware and software products, as well as ecosystem development
centered around its YodaOS operating system. Leveraging research in speech
recognition, natural language processing, computer vision, optical displays,
chip platforms, and hardware design, Rokid combines cutting-edge AI and AR
technologies with industry applications, providing full-stack solutions for
clients in various vertical sectors. It delivers value in optimizing user
experience, helping enterprises reduce costs and increase efficiency, and
empowering public services. Its AI and AR products are now deployed in nearly
150 countries and regions worldwide.
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