Deepening its presence in the semiconductor industry while expanding globally, Shanghai Awinic Technology Co., Ltd. (hereinafter referred to as "AWINIC"), a leading Chinese analog and mixed-signal IC company, today officially launched its Japanese-language official website (www.awinic.com). This marks a new stage of professional and localized service for AWINIC in the Japanese market, building an efficient and convenient communication bridge for Japanese customers and further strengthening its global development foundation.
As a leading Chinese analog and mixed-signal IC company, AWINIC has been dedicated to the design of high-performance analog and mixed-signal ICs, power management ICs, and signal chain ICs since its founding in 2008. With nearly 2,000 product models, over 1,500 domestic and international intellectual property rights, and deep expertise in consumer electronics, industrial connectivity, automotive electronics, and other fields, AWINIC has become a core partner to many globally renowned companies. Its product strength and technological innovation capabilities are widely recognized across the industry.
Japan, as a major market in the global semiconductor industry, demands extremely high standards for chip quality, performance, and service. AWINIC began its strategic layout in the Japanese market years ago, with its chips successfully used in the MONO2 smartphone customized by ZTE for Japan's largest operator, NTT DOCOMO. This product not only won the German Red Dot Design Award and iF Design Award but also achieved both strong sales and a stellar reputation in the Japanese market, laying a solid foundation for AWINIC's deeper penetration into Japan. The launch of the Japanese-language website is a key move to deepen its presence in Japan, implement localized service concepts, and precisely respond to the needs of Japanese customers
PART 01
【Key Highlights of the Japanese Website】
The newly launched Japanese website strictly adheres to Japanese users' browsing habits and aesthetic preferences, achieving full-page localization in Japanese while balancing professionalism and ease of use. The key highlights are as follows:
· Comprehensive Localization: Covers core sections such as company introduction, product center, technical support, news, and contact information. AWINIC's development history, the strengths of its five major product lines ("audio, light, electricity, radio, haptics"), technological capabilities, and market presence are all presented in accurate, professional Japanese, eliminating language barriers and allowing Japanese customers to quickly and fully understand AWINIC's core competitiveness and product value.
Figure 1: AWINIC Japanese website homepage
· Easier Product Search: Improved product navigation and support for Japanese keyword searches enable Japanese customers to quickly locate needed audio, power management, motor driver, and other chip products, and to view detailed product specifications, technical documents, and application cases, significantly improving product search and selection efficiency.
Figure 2: AWINIC Japanese website product category bar
· More Efficient Service Access: Clearly displays AWINIC's cooperation channels and contact information in Japan, linking with its local authorized distributor, Midoriya Electric CO., Ltd (Tel: 81-3-5200-4600). This provides Japanese customers with one-stop services including timely technical consultation, product quotations, and after-sales support, enabling "nearby response and fast connection," thereby enhancing customer service experience and satisfaction.
Figure 3: AWINIC Japanese website service information
· Timely Information Updates: Synchronizes the latest technological achievements, product launches, market developments, and industry collaboration information in real time, allowing Japanese customers to stay informed of AWINIC's latest developments and identify potential cooperation opportunities. Special attention is given to emerging areas such as AI glasses, where synergies are possible. AWINIC chips are already widely used in major global AI glasses brands, and Japan, as a market with the world's largest user base for VR Chat, presents a key scenario for deepening cooperation.
PART 02
【Deep Cultivation for Mutual Success】
AWINIC always adheres to its core philosophy: "Customer needs are the sole reason for AWINIC's existence." The launch of the Japanese-language website is not only a crucial step in the company's global branding strategy but also a tangible reflection of its customer-centric approach and commitment to deepening localized services. Looking ahead, AWINIC will use the Japanese website as a bridge to further strengthen communication and collaboration with Japanese customers and partners, gain deeper insights into the specific needs and technology trends of the Japanese market, and continue to launch high-quality chip products tailored to Japan, supporting innovation and growth in Japan's electronics industry.
At the same time, AWINIC will continue to increase R&D investment, maintain its technological innovation vitality, and leverage its status as a National Enterprise Technology Center and a Manufacturing Single Champion in audio, along with a technical staff ratio of over 70%, to continue leading technological breakthroughs in the mixed-signal IC field. AWINIC is committed to advancing Chinese chips onto the global stage, achieving mutual benefits and shared development with global partners, and making the "AWINIC Chip" shine even brighter in the Japanese market.
Visit AWINIC's Japanese website now to explore more cooperation possibilities!
Website: www.awinic.com (Manual switch to Japanese version available)
Japan Inquiries: 81-3-5200-4600 (Midoriya Electric CO., Ltd)
📌 Note: After visiting the website, use the language switch button at the top of the page to freely switch between Chinese, Japanese, English, and other language versions for easy access to the information you need.
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