On April 23, Awinic 2021 technology symposium titled with “Dream Big · Hello Awinic” was held in Shenzhen.
Hundreds of engineers and related technical personnel from well-known companies in fields of mobile phones, smart wearables, smart speakers, automotive electronics, smart home appliances, IoT, etc. gathered in Shenzhen to discuss the win-win approach of development under the new global semiconductor situation. Dr. Peter Chen from TSMC China Company Limited, Mr. Meng Yiming from AAC Technologies Holdings Inc., and Dr. Bai Guiyu from New Degree Technology also shared new ideas and new enlightenments for industry breakthroughs and innovations from different perspectives and fields.
Sun Hongjun, CEO of Awinic delivered a speech at the symposium.He said thatthe global semiconductor industry entered a situation ofchip shortagedue totheCOVID-19,however, with the popularization of 5G and digitalization, the demand for semiconductors continues to rise, and Awinic has also achieved good results and sustained growth with the joint support of customers and partners.In the future, Awinic will continue to be deeply rooted in "producing high-quality Audio Amplifiers, LED Drivers, Power Management, RF and Touch & HapticIC products", and gradually expand its product lines and markets, steadily do a good job in each small IC product andproceed together withpartners.
One of the special guests, Dr. Peter Chen, Deputy General Manager of TSMC China Company Limited, delivered a speech themed with "Observations and Prospects of the Current Semiconductor Industry". He analyzed the current situation and various opportunities and challenges facing the upstream and downstream of the industrial chain, and discussed with the participants the future development trend of the smart hardware and integrated circuit industry.
Audio amplifiers have always been a resounding “business card” of Awinic in the industry and even in the international market. At the symposium, Awinic invited Mr. Meng Yiming, General Manager of the Acoustic Solutions Division of AAC Technologies Holdings Inc., to give a speech on the "Trends and Innovations in Mobile Audio Development". Based on the current mobile audio, especially the sound experience of smart phones, he analyzed and showed the participants how to bring a better sound experience to consumers through innovations in speakers, chips, algorithms, and system solutions.
Dr. Bai Guiyu, the Vice President of Engineering of New Degree Technology looked forward to the prospects of the force touch market and analyzed the typical representative scenarios with the topic of "Co-development and Joint Development and Construction of Consumer Product Force Touch Application Ecosystem". He shared his idea on the exploration of how chip and pressure sensor manufacturers can cooperate closely to jointly create and improve the ecosystem to better empower customers and service end consumers.
At the symposium, Awinic product managers conducted in-depth analysis and presentation on the hot products and latest cool techs of different Awinic product lines. Various kinds of key technology analysis and effect demonstrations attracted the attention of the audience. At the same time, speeches full of highlights also let the audience burst into applause from time to time.
In addition to brilliant keynote speeches, the Demo Area also attracted everyone's attention. Stereo sound effects, super linear speakers, a variety of cool LED effects, low-power series IC solutions, atmospheric breathing LED drivers... The unique charm of various creative demos of Awinic’s five major product lines won unanimous praise from the audience.
At the symposium site, Awinic also set up a number of interesting hot spots: mobile exhibition items featuring Awinic's cultural and creative products, chip art gallery that perfectly combines chips and art, and on-site lottery interactive games of Awinic inside electronic products… All these projects attracted audience’s attention.
In the context of increasing global demand and the further shift of the semiconductor industry chain to China, China is gradually becoming the world's largest chip consumer market. Semiconductor is no longer an industry that has nothing to do with people’s lives. China Chip has also gradually entered the public’s field of vision, playing an increasingly inseparable role in consumers’ lives.
Awinic focuses on the design of high-quality and high-performance mixed signal, analog, and RF IC products for mobile phone, IoT, wearable and consumer electronics areas. Nowadays, various types of smart hardware, smart home, and vehicle hardware are emerging in an endless stream. Awinic always insists on independent innovation, accurately grasps market demand, and uses high-quality products and professional and high-quality services to meet customers’ demands for chip products.
The successful holding of this symposium has built a platform for technical communication and exchange among Awinic and its customers and partners, allowing Awinic’s innovative technology and ideas can be presented to the public in a more direct and comprehensive manner through various forms such as brand products, creative demos, and real experiences. Awinic will also continue to do better, so that more Chinese and even people around the world can use high-quality Awinic IC products, while revitalizing national science and technology, and creating a better and happier life for the people.
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